Defining business development
Posted on Oct 22, 2010 at 07:28 AM in Better Business Development by Phillip Noble. 335 Comments
Business development is a core function in any business that seeks to grow and improve profitability – yet in recent times, the term has become confused. Many people now associate business development with “sales”. In fact, a strong business development function is much broader than that. So in this blog, we’ve asked ourselves the question – what is business development?