Does hugging customers really work?
Posted on Oct 22, 2010 at 07:58 AM in Retail Thinking by Ben Apted. 396 Comments
In 2003, Jack Mitchell wrote a book called “Hug Your Customers” that identifies the ingredients his business uses in order to drive profits. One of the co-owners of Mitchells and Richards in Connecticut, Jack believes in creating a culture of great customer service by personalising sales and ensuring customers are “extremely satisfied”.